<\/p>\n
For years, smaller dental practices,\u00a0where the ownership, management\u00a0and practice of the profession fell\u00a0on the same person, have been the\u00a0basis and almost the entire model
\nof dental care in most countries.\u00a0However, a few years ago, the increase of larger\u00a0dental groups, motivated by the desire to invest\u00a0and with a legitimate economic objective, have
\nestablished the visual panorama of our cities.\u00a0This has influenced the understanding of the\u00a0dental practice as a profession but also the\u00a0service and quality that we receive as patients.
\nTraditionally, the success of traditional\u00a0practices has resided in four main factors:<\/p>\n
- \n
- The proximity factor: practices that have\u00a0been established for many years or that\u00a0are in the same street, neighbourhood or\u00a0city; close to our habitual residence. The\u00a0accessibility and closeness is a determining\u00a0aspect in our choice as patients.\u00a0Nowadays, most smaller practices maintain\u00a0and even exceed the level of technological\u00a0 investment made by a large investment\u00a0group in each centre. Some large groups\u00a0still continue to be more concerned about\u00a0minimising costs and make their investments\u00a0profitable, affecting their technological\u00a0equipment and the quality and remuneration\u00a0of professionals who work in the practice.\u00a0Smaller practices should follow their\u00a0investment process according to their needs\u00a0and according to the technological innovations\u00a0offered by the dental industry. However, the\u00a0reason for their existence and the basis of\u00a0their future will still be based on the four\u00a0described factors. Regardless of its size,\u00a0investment in technology is a necessity but an\u00a0insufficient aspect to ensure the future and\u00a0the effectiveness of the dental centre.<\/li>\n<\/ul>\n
- \n
- The confidence factor: references from\u00a0neighbours, family or friends treated in\u00a0the same facilities, and even treated by\u00a0the same professional. Undoubtedly, the\u00a0testimonies given by the people around us\u00a0 towards one practice or another is a great\u00a0stimulus in our decision process.<\/li>\n<\/ul>\n
- \n
- The professional factor: the precision\u00a0and the excellence in the quality of the\u00a0treatment is perhaps the decisive aspect\u00a0that motivates the patient choice and its\u00a0continuity in a dental practice. This will\u00a0also motivate our new role as authentic\u00a0prescribers of said practices to neighbours,\u00a0friends, family and workmates\u2026<\/li>\n<\/ul>\n
- \n
- The economic factor: the cost of the\u00a0service can determine our practice choice\u00a0and even the choice of the country to\u00a0perform said treatment. Hence the\u00a0emergence of dental groups that use
\nthe price and a certainly aggressive\u00a0marketing as the main claim to attract new\u00a0\u201ccustomers\u201d to their centres.<\/li>\n<\/ul>\nNowadays, most smaller practices maintain\u00a0and even exceed the level of technological\u00a0investment made by a large investment\u00a0group in each centre. Some large groups\u00a0still continue to be more concerned about\u00a0minimising costs and make their investments\u00a0profitable, affecting their technological\u00a0equipment and the quality and remuneration\u00a0of professionals who work in the practice.
\nSmaller practices should follow their\u00a0investment process according to their needs\u00a0and according to the technological innovations\u00a0offered by the dental industry. However, the\u00a0reason for their existence and the basis of\u00a0their future will still be based on the four\u00a0described factors. Regardless of its size,\u00a0investment in technology is a necessity but an\u00a0insufficient aspect to ensure the future and\u00a0the effectiveness of the dental centre.<\/p>\nAuthor: Joan Fernandez, Sales Manager Ancar<\/p>\n
Published: Modern Dentist – issue 3 – 2018<\/p>\n
- The economic factor: the cost of the\u00a0service can determine our practice choice\u00a0and even the choice of the country to\u00a0perform said treatment. Hence the\u00a0emergence of dental groups that use
- The professional factor: the precision\u00a0and the excellence in the quality of the\u00a0treatment is perhaps the decisive aspect\u00a0that motivates the patient choice and its\u00a0continuity in a dental practice. This will\u00a0also motivate our new role as authentic\u00a0prescribers of said practices to neighbours,\u00a0friends, family and workmates\u2026<\/li>\n<\/ul>\n
- The confidence factor: references from\u00a0neighbours, family or friends treated in\u00a0the same facilities, and even treated by\u00a0the same professional. Undoubtedly, the\u00a0testimonies given by the people around us\u00a0 towards one practice or another is a great\u00a0stimulus in our decision process.<\/li>\n<\/ul>\n
![\"articulo](\"http:\/\/www.ancar-online.com\/wp-content\/uploads\/2018\/06\/articulo-joan.png\")
<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"